Bennett has deep expertise in online reputation management, including issues/crisis management. In this session he will share his insights on how executives can best manage their LinkedIn profiles:  what to do, what not to do and how you can/should position yourself to come across as a world-class leader/entrepreneur. 

Your LinkedIn profile is your online billboard:  

You get to choose what you say about yourself. 

Everybody else gets to decide how to react.

How you present yourself via LinkedIn gives potential investors, potential partners and people who may want to work with you valuable clues on your priorities.

Your profile tells the world how you see yourself professionally.

Your profile tells us how strongly your current role influences your brand, how proficient and comfortable you are with written English, what motivates you professionally, how you interact with colleagues and how you represent your company to the world.

And as part of due diligence, we know that VCs, journalists, potential employers/employees regularly visit CEOs’ social media profiles as a first port-of-call for research.