Kristian A. Alomá, PhD, is the founder of Threadline, a B-Corp-certified insights and brand strategy consultancy. He combines his profound expertise in psychology with branding to craft meaningful narratives for businesses. With over two decades in the marketing sphere, Kristian’s endeavors at Threadline are dedicated to nurturing positive, impactful brand-customer relationships. His unique approach, deeply anchored in the social sciences, utilizes narrative psychology, behavioral economics, and consumer identity to position brands significantly within their customers’ stories.

As a lecturer at the Kellogg School Center for Nonprofit Management at Northwestern University, Kristian empowers leaders to refine their brand narratives and enrich donor experiences. His involvement on the board of the Society for Media Psychology and Technology, under the American Psychological Association, ensures he remains in sync with the latest consumer identity research. Moreover, his leadership role in B Lab’s Marketer’s Network places him at the vanguard of redefining responsible marketing practices.

Kristian’s profound understanding of authentic brand storytelling is encapsulated in his book, “Start with the Story: Brand-Building in a Narrative Economy.” The book serves as a beacon for marketers aspiring to create substantial change, highlighting the significance of centering customers in brand narratives.

Embodying the ethos of Threadline, Kristian’s teachings and writings advocate for genuine brand-consumer engagements over manipulative tactics. This philosophy encourages brands to immerse themselves in their customers’ stories, fostering deeper, meaningful connections.