You do not want to sound like "AI slop" on LinkedIn.
The investors, board members, and senior talent you want to reach are spending hours on LinkedIn, forming opinions about you and your company. Most LinkedIn content is terrible, clickbait, corporate boilerplate, or simply “AI slop” (“It’s not X it is Y”, “this landed well:, etc). So many thoughtful CEOs post nothing or very little. That is a strategic mistake.
The tech world worked this out years ago. Andreessen Horowitz built an entire media operation because they understood that:
“Attention compounds into deal flow, talent access, and influence. The gap between leaders who communicate consistently and those who don't has only widened.”
Life sciences is different from tech in many ways, but not in this one. Our longer timelines, higher capital intensity, and scientific complexity make CEO visibility more valuable, not less. You can explain trial design choices, capital allocation trade-offs, and scientific inflection points in a way no press release or corporate account ever will. Done consistently, that builds sustained credibility with the people who matter most to your company.
The good news: there are now practical ways to maintain a high-quality, authentic LinkedIn presence in roughly one to two hours a week - without sounding like ChatGPT.
In this session, Peter Wong and Alex Saunders, co-founders of Flywheel, will walk through a systems-based approach to CEO-led content on LinkedIn, built for leaders who do not have hours to spare.
You will learn:
A production workflow that does not make you sound like AI. Prompting techniques and tools that handle volume while keeping your voice and actually works with LinkedIn algorithms in 2026.
A quality control system. A four-pass editing framework - Logic, Clarity, Voice, and Specificity that ensure every post sounds like you.
The content interview method. How 30 to 60 minutes of structured conversation per week can be turned into 10 to 15 authentic posts.
Peter and Alex are two very clever founders based in London and San Francisco who have built a Flywheel, a platform for strategic LinkedIn communication. In this session they are not selling their product but instead they will share the secret sauce: the questions and frameworks used by leading companies and CEOs to deliver content.
Peter's bio: Peter was the first Business Operations hire at Elevate, a YC-backed startup, joining at an early stage to help build the company’s operational foundation. He worked closely with leadership to implement scalable systems across growth and internal operations during a critical phase of expansion. He additionally worked as an investment banker at Evercore, advising on deals with a value of over $1 billion.
Prior to that, Peter worked at Rocket Internet, gaining exposure to high-velocity company building and performance-driven operating models. He also worked within a content agency environment, supporting founders and executives with strategic positioning, distribution, and narrative development.
His experience spans product, GTM, and finance, operating at the intersection of strategy and execution.
Alex's bio: Alex started coding at age 12, developing an early foundation in software and systems thinking that continues to inform his work today.
He has organically scaled social accounts to over 100 million+ impressions, building distribution engines rooted in content, audience psychology, and performance optimisation.
Alex previously worked in Sales & Trading at Bank of America Merrill Lynch, gaining deep exposure to financial markets and institutional investment, before moving to HSBC Ventures where he invested over $100M into top-tier venture-backed companies operating at the intersection of Finance and Innovation, and served at board level, working closely with founders on strategy and scaling.
His experience spans venture investing, product, and engineering; operating at the intersection of capital, code, and company building.